3 Tips To Save Money With Google AdWords Advertising
By Shrinivas Vaidya
Google AdWords is an advertising system that follows the pay per click model of advertising. This means that it doesn't cost anything to display your ad on the Google search engine results but if someone clicks o your ad, Google will charge your credit card the amount you have setup for the particular keywords for which your ad got displayed.
There are 3 ways to cut down the cost of your AdWords campaign.
1) Opt out of content network program..
The AdWords system has two parts as well as publishing the ads is concerned. When a marketer creates an ad in his account, it becomes "live" immediately. The ad gets displayed on the Google search engine's result pages as well as on the thousands of publisher's web pages that have applied (and approved) by Google under the AdSense revenue sharing program.
Opting out to publish your ad in the AdSense (called as content network) can dramatically lower AdWords cost.
2) Set a lower content bid.
If you want to at all display your ad in the content network (for huge exposure) be sure to lower the bid amount. The lowering of bid amount for content network will make a big difference in ad budget in the long run.
3) Write relevant ads
By writing relevant ads, your ad gets more clicks and more clicks means less you pay. Google's pay per click system is slightly different than other systems. With AdWords the more clicks your ad gets the less you will have to pay.
I hope these tips will benefit you in your online business practices.
Copyright Shrinivas Vaidya
AdWords is the registered trademark of Google Inc.
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1 comment:
Google Adsense is an easy way to make money from your blog. All you need to do is add a script from Google to your website and start displaying ads.
You will get paid for every time a user clicks on the ad. These are called CPC ads.
What is CPC? CPC stands for “cost per click.” By displaying CPC ads with Google Adsense, you receive a set fee every time an ad on your website is clicked by a visitor. The cost per click is set by the advertiser. (This is in contrast to CPM ads, where you’re paid for ad views instead of clicks. CPM means “cost per thousand impressions,” where M is the roman numeral for 1,000.)
Google Adsense is a good way to start earning money online when you are first starting out.
You can see our guide on how to monetize a WordPress blog with Google AdSense to get started, and this tutorial on how to optimize your AdSense revenue for more tips.
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